Get the attention of your users and boost
marketing with stunning visual design

UI design is a purposeful process where designers apply visual principles to creative ideas and modern trends.

Design principles

Build pixel-perfect visuals that are not only beautiful but most importantly empower your product commercially.

consistency

Consistency

Visual language is similar to verbal language. It requires consistent rules so that it can be recognised and interpreted. Purposeful use of colours, typography and images is essential for your product.

hierarchy

Hierarchy

Hierarchy is achieved by position, size, colour, interface control types, and other elements. They help users understand what to expect, how to behave and what to do next.

personality

Personality

How to make people know they are using your product in a millisecond? How to make them like it and come back? Great visuals build a personality that users get used to and accept.

Design tools

Achieving a perfect combination of consistency, hierarchy and personality is a key function of user interface design. Like every craftsman, designers use different tools to build usable and beautiful interfaces.

Layout

Layouts apply and support design principles through consistent visual hierarchies. They help users understand where to look, what to do and when to do it. Layouts are device-specific and this is reflected in the designs.

Typography

Finding the right font for the product is based on readability, accessibility, usability and character. Purposeful and consistent use of styles, font sizes, weight or the right hierarchy makes products stand out.

Colour

Based on cognitive psychology, the use of colours is a strategic part of the design process that turns interface to guides and carers. Colours are an effective tool to attract attention and direct that attention to specific parts of the screen.

Imagery

Images help give straightforward answers to complex questions - such as: where am I? They also add information, alert users to specific events that require attention and are the building blocks of the product’s personality.

Controls and affordances

Interface controls are elements such as everything from clickable buttons, drop-down lists or custom-designed tools that make interaction with the product possible. They simply make the visual designs work in the way we want them to work.

Every project is different and so is
our approach

With our flexible, modular approach and various tools and methods, you’re able to choose the best way to meet your goal.

1 Discover

Identify key customer and business insights. We look into existing research and analytics, competitive landscape, and current state. We interview stakeholders and use research methods such as contextual interviews, observation, diary studies, and co-creation workshops to understand needs.

2 Define

Explore ideas and find the best solutions. We explore the most promising opportunities by workshopping, sketching, prototyping, visualizing, and testing with users. As our confidence in the right solutions grows, we start adding more detail and design the critical paths for the users.

3 Deliver

Design and perfect all the details. We work with clients, developers, and end-users to define every detail and interaction. We do design sprints with constant prototyping and regular user validation so that we can make sure every feature is desirable, and every interaction is intuitive.

Design Sprint

a time-constrained, five-phase process that uses design thinking with the aim of reducing the risk when bringing a new product, service or a feature to the market.

Lean UX

as agile as possible, reducing the traditional UX documentation and long hours spent in design meetings. The team focuses on regular interactions with real customers through UX interviews and early testing.

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