Award-winning online gaming site for the UK bingo players
A leading UK bingo site felt that their online gaming platform, FoxyBingo.com, was underperforming in the areas of UX and UI. They required a complete redesign of their platform.
The main goal of the project was to increase user engagement. The existing version of the site generated a very low number of active users.
People would normally sign in and go directly to the gaming client, missing out on many promotions and offers.
One of the main challenges was to attract a diverse customer base. They were young adults, as well as pensioners (age 25 - 70+). The trick was to give the site a funky vibe, without compromising accessibility and ease of use.
The project started with a research phase. We talked with users, tested the existing website and also made an extensive analysis of competitors.
The end product was a functional makeover, a combination of flat, clean UI with very vibrant, dynamic and colourful promo elements.
The platform won the 2016 BingoPort Awards 2016 (Best Site).
increased engagement and revenue