media / publishing
AdTech analytical tool simplifying the way clients interpret online campaigns
The world’s leading media and publishing conglomerate encountered the problem of an increasing number of online advertising reports. With tens of millions of users in the UK, the ad business had been growing fast.
The complexity of analytical information meant it was nearly impossible to visualise and interpret the data using standard tools.
Faced with a tight deadline, we had to find the best way to deliver a visualisation tool that would be intuitive, easy to understand and navigate. In the ideation phase, we used a combination of workshops, guerrilla testing, and expert reviews.
We made sure that not only could we deliver on time but most importantly eliminate the functional issues on the release day. We worked closely with the Head of Commercial Product Development and a team of experienced developers.
As mobility was one of the key requirements for the product, we created a responsive analytical application that could work on tablets and desktops. The publisher could finally visualise data, share it with their clients, and use it for internal and external presentations.
bespoke mobile solution
ease of use and sharing